.01 / What this is
Custom AI software teams actually adopt.
Internal tools shaped around how a business really works. Most AI projects do not fail on technology. They fail on adoption, trust, and behavior change, which are problems of systems and people rather than engineering.
The full site is on its way. The work is already running.
.02 / Who it is for
Three patterns, whatever the industry.
- 01The owner who is the bottleneck.
- 02Expertise trapped in one person's head.
- 03Money left on the table in ways the business can feel but cannot name.
.03 / How it works
I am the architect. You are the operator who knows the ground truth.
Coming from outside your industry is the asset, not the gap. Industries get reshaped by outsiders who can see the structure insiders take for granted.
Twenty years of product and design strategy, most recently leading playback and monetization design at Warner Bros. Discovery, now pointed at small and mid sized businesses. Diagnose the real problem before selling a tool.
.04 / Talk before it launches
If any of that sounds like your business, start a conversation.
No pitch deck. Thirty minutes to find the shape of the problem, and a straight answer about whether this is worth your money.